I can’t verify this ad campaign fro Swiss death clinic Dignitas, but apparently it's aimed at establishing a Dignitas beachhead in the UK. It's pretty slick.
Dignitas - Now in Manchester To die a peaceful death
Problem: To design a launch campaign for Dignitas arriving in Manchester
Strategy: To reach out to all those thinking of suicide.
Product Truth: Dignitas ensures a peaceful death
Human Truth: Everyone wants to die a peaceful death. more
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