Wednesday, April 27, 2011

Swiss Death Clinic Attempting To Organize In The UK?

I can’t verify this ad campaign fro Swiss death clinic Dignitas, but apparently it's aimed at establishing a Dignitas beachhead in the UK. It's pretty slick.
Dignitas  - Now in Manchester To die a peaceful death

Problem: To design a launch campaign for Dignitas arriving in Manchester
Strategy: To reach out to all those thinking of suicide.

Product Truth: Dignitas ensures a peaceful death

Human Truth: Everyone wants to die a peaceful death. more

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